Into the all-electric 2023 Cadillac LYRIQ

January 20, 2022

INSIDE THE ALL-ELECTRIC CADILLAC LYRIQ

We set out to break the way cadillac advertises it’s vehicles on instagram. other Auto brands tend to showcase mostly exteriors, but what about interiors of the car?

The all-electric Cadillac LYRIQ was designed to be a wonder inside AND out! We were missing that on the instagram feed. As a team, we worked to take viewers inside the LYRIQ with amazing VO from the one and only, Regina King!

Instagram In Feed View

ECD: Robert Clifton Jr.

Creative Director: Josh Cyccone

Art Director: Temi Lawson

Copywriter: Cara Hanson

MIZIZI x Coming 2 America

January 18, 2022 in Art Direction

MIZIZI X COMING 2 AMERICA

Tasked with coming up with a campaign concept for MIZIZI’s collaboration with Paramount Studios, I felt no shortage of pressure (I’m a perfectionist, I did this to myself 😅)!

I decided to approach this project in a semi-simple way….”Let’s play on Nostalgia!”

The original film created a sense of nostalgia for many viewers over the years and what I remember most (aside from the humor) was how they went all out on the regality of the characters and the space. Luckily, I found a location in Dallas, TX that had exactly the regal feel we needed!

Art Director: Temi Lawson

Photographer: Kwesi Yanful

Videographers: Aaron Lwsn (@aaronlwsn), Arnold Lawson (@byseyi), (@dvn_world)

Models: Madison King, Kongo Bones, Francois Kendama, Aisha Abuga

MUA: Ashley Colbert

Lead Stylist: Amanda Taymor

Styling Assistant: Brianna Lanette

Press:

‘Coming 2 America’ Style: Where To Get The Afro-Centric Looks Seen In The Film’ - Hollywood Reporter

‘Designer's 'Coming 2 America'-Inspired Jerseys Celebrate Sequel In Style’ - GMA

MIZIZI: Diaspora Diaries

January 18, 2022 in Art Direction, Film Photography

MIZIZI: Diaspora Diaries

Blackness isn't a monolith. Though we share this beautiful melanated skin, some of our experiences are different. The languages we speak, the food we eat, the music we listen to, and the clothes we like. Black is beautiful, but it's also diverse.

For MIZIZI International's black history month launch, I set out to tell 4 different stories rather than just "sell" our jerseys. We call it the #DiasporaDiaries. I had so much fun and learned so much from ideation to production and everything in between!

Here's Bianca representing the Afrolatinas this black history month! For More videos from the series, click here

Art Direction: Temi Lawson

Videography: Arnold Lawson, Aaron Lawson, Aaron Lewis

Digital Photography: Paa Kwesi Yanful

Film Photography: Temi Lawson

MUA: Devin David

Stylist: Amanda Taymor

Thanks to Jasmine, Yonnas, Gabe & Bianca for telling their unique stories and Nyanjam, Okigbo and Amara for SERVING (aka modeling)!

#YeTweets

February 19, 2021

IDEA:

YE (formerly known as Kanye West) sends out a tweet. An hour later, it’s printed on a YEEZY x GAP merch and sold at a random GAP store across the nation.

YE will tweet the GPS link to the GAP store that the merch can be bought at.

The merch is limited edition and will not be available for more than 24 hours after the tweet and merch have been printed.

It's Rap Karaoke

February 18, 2021

IDEA:

An Instagram audio filter game that’s like Rap Karaoke, that allows users to choose a song from Spotify Rap Caviar playlist and rap along with its beat.

You see the lyrics on your screen, but can you keep up? The more you’re able to keep up, the more points you rack up.

The goal? To master the rapper’s flow.

You can compete with your IG friends and have fun. Spotify will share the best renditions on their social channels as well as within the Spotify app.