INSIDE THE ALL-ELECTRIC CADILLAC LYRIQ
We set out to break the way cadillac advertises it’s vehicles on instagram. other Auto brands tend to showcase mostly exteriors, but what about interiors of the car?
The all-electric Cadillac LYRIQ was designed to be a wonder inside AND out! We were missing that on the instagram feed. As a team, we worked to take viewers inside the LYRIQ with amazing VO from the one and only, Regina King!
Instagram In Feed View
ECD: Robert Clifton Jr.
Creative Director: Josh Cyccone
Art Director: Temi Lawson
Copywriter: Cara Hanson