IDEA:
YE (formerly known as Kanye West) sends out a tweet. An hour later, it’s printed on a YEEZY x GAP merch and sold at a random GAP store across the nation.
YE will tweet the GPS link to the GAP store that the merch can be bought at.
The merch is limited edition and will not be available for more than 24 hours after the tweet and merch have been printed.